While working at Towel Media I had the great opportunity to do a rebrand for a RedBull show. The show had great succes in France and Germany, so it was time to make the Dutch version! Only the name wasn’t set in stone yet! Off to the drawing board.
START
What to do
Because there were 2 previous versions (French and German) we were initially given freedom to create something new, because I could use an upgrade.
LOGO
Design Proposal
After all kinds of cool designs were made we got the “GREAT” news that a German art director, who worked on the german version, got mad or something. But after a month we heard that how their logo design was should be the standard. Animation wise we were still free but it was still a bummer. Couldn’t help myself to still upgrade the logo. Just slightly!
STEP TWO
Animating
So after we got an accord for the logo I went on animating it. Because we still had to respect the German version (sort of) I animated the logo so it could reveal or dissolve the footage. It had to feel like it landed with an impact. And there should be some electric components, because well… Germany did it.
RAP CHAMPS
GOING LIVE
Making Episodes
So after a bunch of wasted time in the first part of the proces I needed to make up with a lot of essential graphics in the last part of the proces. Making a lot of assets and elements that could be used for alle the episodes. But I got it done.. Thank god